I was the writer (both marketing and UX) for the Dropbox Pro Gifting launch. This was a feature customers had been requesting for a long time, and we wanted to launch it before the 2015 holiday season.
I worked extensively with product, design, legal, user operations, and marketing for this launch.
See the site: https://www.dropbox.com/gift
New landing page to represent the Dropbox Partner program, and attract resellers and API integration partners to drive Dropbox Business market reach.
Full site here: https://www.dropbox.com/business/partners
A cross-functional project between product marketing, conversion, user insights, design, and engineering to create a new landing page for the Dropbox Business product.
We began with huge amounts of research conducted by product marketing managers and the user insights team to determine what visitors to the Dropbox Business website would be looking for, what they'd relate to, and what sort of content would either influence or deter them.
Using this information, I developed copy that covered the top-level needs of our audience while optimizing for the best conversion possible using known best practices. The new website resulted in a significant lift in both trials and conversions.
Because we test this site heavily, you might see different copy.
Full site: dropbox.com/business
I was in charge of creating content for the original Getting Git Right website. This was a "tech tour" of sorts, with a list of events developers and engineering managers could sign up for and attend. Subject matter experts from Atlassian and other companies would give advice on implementing Git on development teams.
This website has since been updated, but you can see the Wayback Machine version of the one I worked on here: https://web.archive.org/web/20141108134944/https://www.atlassian.com/getting-git-right
I was the writer working on the redesign of the Atlassian homepage in 2014. This was a challenging product because at the time, Atlassian had a brand problem. People knew who HipChat and JIRA were, but very few people in the US knew who or what Atlassian was.
One of the main goals of this project was to explain who Atlassian was, and what we did (or made). I worked with designers, the head of brand marketing, and the president of the company on this project.
The website has since been changed, but you can view the Wayback Machine version that I worked on here: https://web.archive.org/web/20140731224720/https://www.atlassian.com/
A small team of myself, a designer, and a product marketer wanted to create a new product page for JIRA Service Desk that focused less on features, and more on human benefits. We also wanted to introduce a storyline readers could connect to, as well as photography.
The new site tested better than the original, and replaced it for several months. It's since been updated, but you can view a Wayback Machine version here: https://web.archive.org/web/20140711224347/https://www.atlassian.com/software/jira/jsd
I was the writer for Atlassian's huge annual user conference, responsible for the overall content strategy. The team was tasked with driving record signups and a great attendee experience using an excellent web presence, emails, and printed materials.